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Most Comprehensive Personal Lines, Commercial, and Life Insurance Training

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How It Works

STEP 1
Complete The Masterclass
  • First, everyone in your agency completes a Masterclass that teaches them how to sell Commercial, Life Insurance, and Personal Lines Insurance.

  • With step-by-step video lessons, downloadable scripts, and interactive assignments, your team will learn how to sell in-person, and over the phone.
STEP 2
Daily Practice Through Interactive Morning Role-Play Sessions
  • Next, your team will go through our Interactive Morning Role-Play video exercises that’ll guide you how to fully implement what you’ve learned in the Masterclass.
  • Just like professional athletes warm up before their game, your team will begin each day with a 15-Minute Interactive Morning Role-Play in which we emphasize one aspect of the sales process so that you can role-play it that morning and then apply it throughout the day.
STEP 3
Develop Mastery By Attending Wednesday Coaching Sessions
  • We believe that training is not a one-time event, but an ongoing process. That’s why we host our Wednesday Coaching Call every week, where we review actual sales call recordings, respond to live questions, and analyze case studies from real client situations.
  • We find this to be the most effective method to sharpen your skills, no matter how long you’ve been selling Commercial, Life or Personal Lines insurance.

Our Three Masterclasses

Personal Lines
Masterclass

Our flagship training called the One-Call Close Masterclass is taught by agent Vlad Cherchenko, who covers in depth how to conduct a sales presentation using the 6-Step Script To A One Call Close.

Commercial Insurance
Masterclass

Taught by agent Keith Wagner, this Masterclass stands as the most thorough Commercial insurance training available today. It covers an extensive range of topics including product knowledge in commercial insurance, strategies for finding business leads, selling techniques, and much more.

Life Insurance
Masterclass

Conducted by agent and renowned author of the book “Juror #1,” David Porter teaches product knowledge and how to sell Term and Permanent life insurance.

Our Masterclass Instructors

Vlad Cherchenko

Vlad Cherchenko is an agency owner who runs an agency writing over $500k in P&C premium. He’s helped thousands of agents run high-producing and profitable agencies.

Personal Lines P&C Business Management

Keith Wagner

Keith Wagner is an agency owner who specializes in selling Commercial and Life insurance. He’s consistently one of the top agents in the nation for Commercial and Life insurance.

Commercial Insurance

David Porter

David Porter is an agency owner who specializes in selling Life insurance. He’s the author of Juror Number One: Investments for Life & Retirement.

Life Insurance

As well as our Weekly Coaches and Contributing Members

Brett Vance

Brett Vance specializes in selling Life insurance. He’s won Life Agent of The Year in a company of over 11,000 agents.

Life Insurance

Andrew Filar

Andrew Filar is an insurance agency owner with 10,000 hours of lead management experience. He’s grown his agency from $0 to $30 million in premium in under 5 years.

Personal Lines P&C Business Management

Our Pricing

ISL Standard ISL Pro
ISL Standard ISL Pro

Hiring A-Players Blueprint

A series of video training on how to attract, screen, and hire top performers for your insurance agency.

Service Training

  • Rate Increase
  • Cancellation Request
  • Non-Renewals
  • Onboarding New Clients
  • Cross-Selling Auto & Home To Existing Clients
  • Cross-Selling Life To Existing Clients
  • Getting Referrals From Clients
  • Getting Google Reviews Current Clients
  • Service Email Templates

Daily Interactive Morning Role-Play

Every morning your team will engage in a 15-minute Interactive Role-Play exercise. This focuses on a specific part of the sales process, helping them apply skills from the Masterclass in their daily activities.

Wednesday Live Coaching Calls

Weekly live training where we review sales call recordings, respond to live questions, and analyze case studies from real client situations.

Business Management Agency Owner Training

On the second Thursday of every month, you will attend a live coaching session with Vlad Cherchenko and other top-performing agency owners going over marketing, team development, and tech tools to help you scale your agency.

One Call Close Masterclass (Personal Lines P&C)

Our flagship training called the One-Call Close Masterclass is taught by agent Vlad Cherchenko, who covers in depth how to conduct a sales presentation using the 6-Step Script To A One Call Close.

Commercial Masterclass

Taught by agent Keith Wagner, this Masterclass stands as the most thorough Commercial insurance training available today. It covers an extensive range of topics including product knowledge in commercial insurance, strategies for finding business leads, selling techniques, and much more.

Life Insurance Masterclass

Conducted by agent and renowned author of the book "Juror #1," David Porter teaches product knowledge and how to sell Term and Permanent life insurance.

Start $200/month Start $300/month
Start $2,200/year Start $3,300/year

What Agents Say

Mariah

“If you’re in insurance, you need this training!”

Paul

“My producer went from selling $15,000 to $45,000 in monthly premium.”

Rani

“This is the best training our agency has ever done.”

Will

“I would pay $10,000 for these scripts.”

Allen

“We write $170k in P&C premium using this process.”

Jose & Tiffany

Invest in your team, invest in your agency, get this training.”

Daniela

“It’s such comprehensive sales training.”

Tommy

“Everyone in my agency is more than doubling their sales.”

Shaine

“We’ll write over 1 million because of this.”

John

“As a district manager, this is exactly what I was hoping to get!”

Joshua

“All of my agents absolutely love this sales training.”

Jody

Invest in your agency with Insurance Sales Lab.”

Frequently Asked Questions

We’ve curated some questions asked by people like yourself…

ISL is designed for insurance agents who want to sell more Commercial, Life and Personal Lines insurance. Whether you’re a new agent or have been in the business for a long time, have a small agency or a large one, live in a large city or a small town—this platform will work for you.

Insurance agents who join Insurance Sales Lab expect one thing: MORE SALES.

This online training platform is full of actionable strategies that have helped thousands of agents increase their sales by implementing this training in their agency.

You will have access to a Commercial, Life, and Personal Lines Masterclass, as well as live weekly coaching calls that will help you grow your book of business.

Agents tell us that Insurance Sales Lab is the most comprehensive and detailed training in the insurance industry.

We specialize in training for Commercial, Life, and Personal Lines insurance, as well as offer continuous training on running a high-producing and profitable agency through regular business management training sessions.

With Insurance Sales Lab, you don’t have to wait weeks or months to experience an increase in your sales. You can expect to write more business immediately after you complete the Masterclass.

Additionally, your team can participate in our Weekly Coaching Calls led by the top agents in the nation, as well as participate in our Interactive Morning Role-Play exercises, designed to ensure seamless integration of the skills learned in the Masterclass into their daily routines.

Our training platform offers much more than just sales training. In addition to mastering sales strategies, you will also receive comprehensive training on service, marketing, underwriting, business management, and more.

This comprehensive approach ensures you are equipped to handle all aspects of running a high-producing and profitable agency. 

It’s meant for both. The training is delivered in a way where brand new agents with no experience in insurance will be able to understand and implement the strategies immediately—as well as the most experienced agents will walk away shaking their head thinking, “How did I get by without this platform?”

Our interactive training is presented via online videos and includes downloadable PDFs for many topics.

Still, have questions? Send us a note